David Marcelín Innovation and Digital Transformation Specialist AWS Laura Cruz DGA de Estrategia, Innovación y Experiencia de Cliente Santander Eva María Guerra Decana Asociada Académica Egade Business School Alejandro Preinfalk Presidente de Siemens México, Centroamérica y Caribe Siemens Nelson Rodríguez Executive AI Advisor Oracle Arturo Juárez Director de marketing MobilityADO Diego Halffter CEO & Founder Nyvia NYVIA Manuel Bravo Director General Bayer Elisa Martinez Latam Digital Marketing & Media Director Ex-Mattel Fernanda Guarro Directora general 3M Alfonso Becerra Host city operation management FIFA Karla Vargas Directora de CX Vivaerobus Marcos García Global Chief Digital Business Officer Mapfre David Cabrera Vicepresidente de ventas Unilever Maribel Solanas Global Chief Data & AI Officer Mapfre Rene Ramírez Director de Customer Knowledge Walmart Mauricio González Socio fundador GEA Grupo de Economistas y Asociados